Tuesday, July 21, 2009

Fortune Brainstorm: Tech

This week, two IBMers are speaking at Fortune Brainstorm: Tech, an event focused "on how technology companies, content creators and other institutions can thrive in the recession, and help lead the way to a new era of global prosperity."

The three day agenda is robust with sessions such as "Networking a Dumb Planet" and "Future Tech: Is the Risk Worth the Reward." The agenda concludes with Ashton Kutcher (actor/producer and Katalyst Co-founder) chatting it up with Fortune's Andy Serwer about the ways the entertainment industry can better use technology to advance business and social goals.

The theme of Fortune's event "Global crisis; global opportunity" dove tails nicely to what IBM has been evangelizing through its Smarter Planet initiative. IBM believes the opportunity and time for change is now. The technology -- cloud, stream computing, sensors -- is available and ready. People are ready for change. As a society, many of our current ways of doing things are inefficient and expensive, and eventually will not work.

If you find yourself in Pasadena this week, check out Fortune Brainstorm: Tech and say hi to Bill Pulleyblank and Alan Ganek from IBM who will be discussing how to build a smarter planet.

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